Yahoo/Facebook IP War - Why Patents still matter

Yahoo/Facebook IP War - Why Patents still matter - Griffith Hack

19 March 2012

IP Management Consultant Mike Lloyd, spoke to BRR Media about the IP battle set to begin between Yahoo and Facebook. This follows an accusation made by Yahoo last week, that Facebook has violated as many as 20 of its patents.

In the interview, Mike outlines the key findings; whether this particular case could have been predicted using patent analysis methods; Yahoo's previous patent portfolio strike strategy; and possible outcomes that could arise from such a Court battle.


Click here for the full interview.

*Update - Subsequent to the above broadcast, a list of asserted patents has been released. Users of Facebook or other social networking sites may want to ask themselves if they recognise using similar inventions on these social networking sites.

Patent Number (all US)
Patent title
Patent claims...(in a very general sense)
6,907,566
Method and system for optimum placement of advertisements on a webpage
Arranging adds a on webpage so that the most popular adds are in the best position
7,100,111
“ “
Similar to above, but taking the user into account
7,373,599
“ “
Similar to above, but also taking into account the ‘price per click-through’ for each add
7,668,861
System and method to determine the validity of an interaction on a network
Classifying a web user based on what they click on
7,269,590
Method and system for customizing views of information associated with a social network user
Customising the appearance of a user’s home page to highlight their main activities
7,599,935
Control for enabling a user to preview display of selected content based on another user’s authorisation levels
Allowing a user to preview what is shown to a second user, based on the defined relationship between the users
7,454,509
Online playback system with community bias
Adjusting the data available to a user based on both their membership of a community, and their individual preference
5,983,227
Dynamic page generator
Providing real time information to a user based on their stated preferences, such as information about weather and sports results
7,747,648
World modeling using a relationship network with communication channels to entities
Providing review information for say a restaurant, where the user can identify the ‘manager’ responsible for the review information
7,406,501
System and method for instant messaging using an email protocol
A means of connecting email users and instant messaging users


For further information, please contact:
Mike Lloyd, IP Management Consultant
Email Mike


Brought to you in partnership with BRR Media