|To be recognised for excellence through working together to exceed the expectations of our clients and our people.|
|Our values reflect that we are the largest and longest standing IP firm in Australia, providing a complete range of IP services. The values that are important to us are:|
- Excellence: our success depends on our clients selecting us and remaining with us for the lifetime of their IP portfolios and commercialisation goals. To ensure that our clients are delivered IP services of the highest standards, we subscribe to the mantra: "we make it our business to deliver clever solutions to clever people". We encourage and support excellence in all our people, at each stage of their career.
- Working together: we are One Firm working together as One Team that is able to talk with One Voice. We endeavour to provide this same unity of purpose when we work with our clients. Part of our strength lies in our highly qualified IP attorneys and IP lawyers working together as a fully-integrated national IP team to completely understand and meet our clients' IP requirements, commercial goals and expectations. Our National Practice Group Leaders meet monthly with our CEO and collaborate regularly across a range of matters to promote unity and cooperation, and to improve service delivery.
- Exceeding client expectations: we strive to identify ways in which we can exceed our clients' expectations through open relationships and partnering, superior quality, service, efficiency, cost, added value, feedback and an easy and personable manner.
- Exceeding the expectations of our people: the strength and success of our business relies on the talent, enthusiasm, cohesion, support and the standards of conduct of our most valuable asset - our people. We work to continually improve our initiatives to attract, reward and retain quality employees to delight our clients and assist us in carrying out the firm's strategic objectives.